Thought Leadership Programmes
How does a very traditional, Market leading Sharia Compliant Islamic Bank make reinvention a regular part of its business strategy? How can a conservative Management Team be motivated to embrace change, and promote discovery and imagination?
How do you persuade such a management, that in not doing so, they risk losing their market share and position to competitors?
DVC were posed these question by one of the Gulfs Largest Banks. After a number of meetings and the signing of an NDA we began the process of auditing their brand, financial products and business strategies. Utilising our Stakeholder Engagement and Measurement Programmes we began to map a series of metrics and KPIs, which also set targets for future actions.
One of our central tasks was to work with the bank’s Human Resources Team to establish a remuneration policy that was based on KPIs that rewarded driving disruption to accelerate transformation.
The success of any pay for performance system is contingent on the design and implementation of appropriate, measurable and balanced key Performance indicators (KPIs).
A great deal of care was taken to design KPIs and related incentives that rewarded Thought Leadership and Customer Engagement outcomes. Reinvention became a top priority for all management.
Through utilising Blockchain Technology we also introduced a Content Marketing Programme that made it central to all the stages of the bank’s growth.
We established a Thought Leadership Programme which allowed the Bank to promote their insights and ideas. This created a real empathy with its actual and prospective clients. They established a relevant and contextual dialogue with all their stakeholders.
We also rolled out an internal marketing campaign that rewarded Original Thinking, this greatly improved Employee Engagement with the company’s goals and fostered brand advocacy.
This has led to a revitalisation of the Bank, its brand and its financial products as it continues to maintain its market leadership positioning.
Strategic Alliances and Joint-Ventures
Kingston Farm, Bradford on Avon
DVC was approached by Bradford on Avon Property ltd to advise and secure a development partner for their strategic land bank in the market town Bradford on Avon. The site was green belt and they were aware that there would be multiple stakeholder and pressure groups who would try and prevent any future development. Any joint -venture or partner would therefore need to be both practiced in dealing with the multiple issues in obtaining the necessary planning and other consents ,and be representative of the type of brand values that the various stakeholders would support.
DVC, using its stakeholder audit techniques provided both a detailed plan of what the stakeholders would require but also who the best placed construction partners would be.
After a series of meetings DVC agreed with BOA Property Ltd to go forward with brokering a deal with CG Fry and Sons,the builders and developers behind the Duchy of Cornwalls Poundbury Development, in Dorchester, Dorset.
CG Fry have subsequently delivered the award winning 138 luxury home Kingston Farm on the North Eastern edge of BOA.
Creating Disruptor BRANDS
DVC Consultants specialise in creating disruptor and challenger brands,We have established, in conjunction with a Gulf based VC Fund, a FinTech challenger startup. Through our Strategic Alliance and Joint Venture Division, the new venture is focused on the unbankedand underbanked in emerging economies. The new brand is called banktotal.
Utilising blockchain and cloud-based solutions, the venture leverages technology and software to digitize and streamline retail banking for emerging economies.
The World Bank has set 2020, as a target year to achieve Universal Financial Access (UFA). This initiative calls for adults everywhere to have access to a transaction account to store money, send and receive payments.We have a well formulated strategy to play a part in helping them deliver on this.
Ours is a disruptive philosophy. We believe technology is subordinate to function, and that the user experience is everything. We focus on the end as much as the means. We understand customer pain points and bank limitations. We are building a global network to make payments, collections and offer savings and loans at a significantly reduced cost.
Shari’ah Compliant Products
With a quarter of the world practicing Islam many of our products will be Shari’ah Compliant.
We are creating a brand built on the values of TRUST , SECURITY, GROWTH AND PROTECTION. A BRAND WHICH OFFERS EVERYONE ACCESS TO THE SAVINGS AND CREDIT, THAT IS AN ESSENTIAL BUILDING BLOCK FOR ECONOMIC GROWTH.
There are two billion people in the world who still do not have a bank account. Most of them live in the emerging economies (Africa and the Asia- Pacific Region making up the bulk) However, even in high-income countries, millions are unable to use banks to meet their day to day financial needs.
Furthermore, swathes of the population have access to a bank account, but do not have adequate access to the financial services that banks can provide. These people are known as the underbanked. It may come as a surprise that in the United States this represents over 25 percent of the population! Without access to what many take for granted; savings and credit, this populace remain in the vicious cycle of poverty.
Microfinance provides a much needed way for the unbanked and underbanked to access much in demand credit. This, however, only increases the cycle of debt as banks charge very high interest rates, to off -set the risk. Debt often ends up being only partially paid, and the poverty cycle continues.
Blockchain; A global Panacea
Blockchain technology has the potential to help the unbanked and underbanked by allowing them to create their own financial alternatives in a clear and systematic way. The greatest challenge banks face when trying to serve the unbanked is that many of them do not have clear identifying information, making it difficult to implement the regulatory requirements to set up an account.
Blockchain provides individuals with a digital identity for use in their banking. It makes remittances simple and efficient. Blockchain can even encourage and permit low-income individuals in different countries to save and lend together.
How does this work in practice?
Our products are utilising both Ethereum based and other Blockchain technology as well as Cloud-based solutions.
Ethereum is an open-source, public blockchain-based distributed computing platform and operating system featuring smart contract (scripting) functionality. It supports a modified version of Nakamoto consensus via transaction-based state transitions.
Ethereum is a decentralized platform that runs smart contracts;applications that run exactly as programmed without any possibility of downtime,censorship, fraud or third-party interference.
These apps run on a custom built blockchain, a powerful shared global infrastructure that can move value around and represent the ownership of property.
This enables developers to create markets, store registries of debts or promises,move funds in accordance with instructions given long in the past (like a will or futures contract), all without a middleman or counterparty risk.
We are developing products that do the following;
*enable peer-to-peer value exchange and payments using a digital wallet platform.
* enable the unbanked to have control over their financial lives and access financial services previously unavailable.
* allows users to create Rotating Savings and Credit Associations on the Blockchain.
* allows individuals to build a Blockchain powered credit score.
* enable Blockchain and Biometrics to create apps that will allow transactions and investment in the third world.
*earn tokens at home, using bio-identification procedures, and exchange those tokens for local currencies in an app.
* allow those without any formal identification to have an opportunity to create a digital bio-identification straight from their smartphones.
Our Islamic funds are investment products (such as mutual funds and unit trusts) that are based on equities that are screened, or filtered, to ensure sharia compliance.
Screening refers to the process of checking the sharia compliance of every entity included in an equity fund. The first step in the screening process is to filter out any company whose business involves industries or types of transactions that are prohibited by Islamic law. The second step in the process involves looking closely at each company’s financial ratios; a company must meet certain financial benchmarks to assure Islamic investors that it isn’t engaged in prohibited speculative transactions (involving uncertainty or gambling), which are likely leveraged with debt.
Towards the new global banking nirvana
Even simple things like building savings or receiving a loan can be difficult for these two billion people. It keeps them grounded in the cycle of poverty. Blockchain provides a secure, scalable way to serve the needs of these individuals. We are leveraging it to usher in a world in which everyone has access to the savings and credit that is an essential building block for economic growth.
Winning Business and Influencing Key Decision Makers
Durrat Al Bahrain
The third largest artificial island in Bahrain
Quentin Anderson was approached by the Kuwait Finance House and the Government of the Kingdom of Bahrain to tender for the positioning, advertising, branding, promotion and public relations of their proposed development Durrat Al Bahrain. The Development was to be the third largest artificial island in the Kingdom and was to be constructed by Atkins; The Developers of the Palm in Dubai.
With the total of 15 islands, the development was to include 5 star hotels, marinas, golf courses and luxury homes. With a strong Islamic influence, the development was intended to become a leading holiday destination for both Bahrainis and other Gulf countries.
Quentin with partners from Hill and Knowlton, J Water Thompson, Mindshare and Ogilvy and Mather, both in London and the Gulf, came up with the positioning and campaign to win the business. There were multiple stakeholders, with an interest in the successful development of Durrat Al Bahrain, and in order for Quentin to better understand this he employed both Myers-Briggs and Enneagram Tests. From this he developed a road map,which enabled him to secure each stakeholders backing and buy in.
Quentin then worked closely with the Government and the Kuwait Finance House and other stake holders to deliver the campaign across multiple media platforms.
Farming and Growing your Clients
Novartis International AG is a Swiss multinational pharmaceutical company based in Basel, Switzerland with revenue over USD 50 billion, it is one of the largest pharma companies in the world.
Novartis was an important client for Quentin Anderson but he had only penetrated the corporate centre. Through his work with the head of corporate communications, he had a detailed understanding of the business, its various divisions, and their communications requirements. He therefore realised, by unlocking access to their divisions,that he could not only help them with their diverse communications requirements to multiple stakeholders, which would help in centralising the management and control of the communications platform, but also contribute significantly to his companies bottom-line.
He devised a detailed communication audit process which was carried out throughout Novartis and its divisions. It enabled a centralisation of all company and divisional communications, across multiple media. It helped build on the groups brand awareness programme and became an important management tool.
When Novartis divested its agrochemical and genetically modified crops business with the spin out of Syngenta, Quentin was central to the positioning, branding and communications of this new company too.