Donald Trump’s recent election victory has sent ripples through the environmental community, with many experts viewing it as a significant setback for global climate action. As the world prepares for the upcoming UN climate talks, COP29, scheduled to take place next week, the implications of Trump’s presidency are already being Read more…
In recent years, the development of large language models (LLMs) has dominated the landscape of artificial intelligence. These models, capable of generating human-like text, have revolutionised industries ranging from customer service to content creation. However, as we stand on the brink of a new era in AI, it’s becoming increasingly Read more…
As the globe and their economies continue in lockdown how will businesses large and small have to adapt? The combination of scalable and agile capabilities is what will define all businesses going forward. Businesses that use cloud are already surviving better than those who don’t through the pandemic crisis. Artificial Read more…
Is big tech and the disruption it brings a bigger threat to the world than global warming? With big data putting at risk millions of jobs worldwide, is techno-darwinism imposing the rules of nature on man made markets? And are the companies that survive the upheaval of disruption by nature Read more…
Morals and ethics often exist in several shades of grey. Having worked for, started and run agencies for Euro RSCG and WPP in the nineties and noughties we have often believed advertising view ‘Ethics’ is as a county in South East England. But as we motor on into the twenties, Read more…
Muslims are amongst the fastest growing populations in the world. It is estimated that there will be 2.2 billion Muslims by 2030. This is a huge potential market, and a consumer category which will need increasing focus from brands of all types. At present, although we have seen a considerable Read more…
P0002_Corporate Behaviour for the next millennium
Technology and Consulting Services firm IBM defines Blockchain as a “shared, immutable ledger that facilitates the process of recording transactions and tracking assets in a business network.” The first major innovation using Blockchain technology was the digital currency Bitcoin, however, since then, the world has discovered that its underlying technology has Read more…
