UGC- The Nirvana of Digital Marketing

User-Generated Content is universally considered to be the nirvana of digital marketing. This blog explains why. Why User-Generated Content Marketing is so Effective for Businesses? User-generated content has become one of the dominant players in the marketing world because of its successful result. A study says that UGC influences consumers’ Read more…

How to tackle disruptive technologies as we approach the 20’s

How to tackle disruptive technologies as we approach the 20’s Software is eating the world” (M. Andreessen) and “AI is the new electricity” (A. Ng) are two phrases that indicate the seismic impact technology is having on traditional business models. Blockchain,  in particular has created a gateway to digital anarchy. Read more…

Thought Leadership: The ABC of dealing with disruptive innovation…

In business, a disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market-leading firms, products, and alliances. The term was defined and first analyzed by the American scholar Clayton M Christensen and his collaborators beginning in 1995, and has been Read more…

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