DVC Consultancy offers content marketing programme which puts content marketing central to all stages of your company’s brand growth. “Content is King” is the motto that businesses and content marketing marketers…Consequently, the consumer has lost trust in what they are reading. Similarly, brands and corporations, as well as governments, are fast losing credibility in their content marketing.
User-Generated Content is universally considered to be the nirvana of digital marketing. This blog explains why. Why User-Generated Content Marketing is so Effective for Businesses? User-generated content has become one of the dominant players in the marketing world because of its successful result. A study says that UGC influences consumers’ Read more…
How to tackle disruptive technologies as we approach the 20’s Software is eating the world” (M. Andreessen) and “AI is the new electricity” (A. Ng) are two phrases that indicate the seismic impact technology is having on traditional business models. Blockchain, in particular has created a gateway to digital anarchy. Read more…
So, what exactly is a Challenger brand? Is it a number two brand, a small fish, aspiring to be a big fish? Is it a niche brand increasing its strength to become a new niche market leader? Or is it a brand which finds itself in an increasingly vulnerable position, Read more…
P0002_Corporate Behaviour for the next millennium
In business, a disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market-leading firms, products, and alliances. The term was defined and first analyzed by the American scholar Clayton M Christensen and his collaborators beginning in 1995, and has been Read more…
It has been writ large for a while, but yesterday the IMF nailed it. ‘The World economy is at risk of another financial crash’. According to them, global debt levels are well above those at the time of the last crash, and there is a severe risk that unregulated parts Read more…
