Thought Leadership; a must have, not a nice to have…

Business growth can be enabled in many ways, yet most corporations still focus on the more traditional forms– whether sales, new products, new markets, new brands, mergers and acquisitions, etc. What many corporations don’t seem to value and/or understand is the power of knowledge sharing. We are constantly being challenged Read more…

Thought Leadership:The New Nirvana…Social media and Thought Leadership: A Virtuous Circle for B2B marketing…

“Come as you are, as you were. As I want you to be, as a friend, as a friend. As a known enemy” Kurt Cobain Thought Leadership is the new battleground for B2B marketers fighting to differentiate their brand from the competition. By utilising new intellectual territory, a company can Read more…

Countering Islamaphobia: Reframing perceptions through Thought Leadership.

The Islamic phrase “Allahu Akbar”, called Takbir in Arabic simply means “Allah (GOD) is (the) greatest”. It is a core part of every Muslims daily vernacular. It is uttered incessantly by both the pious and non- pious. It is a proclamation of submission and devotion, and also performed when saying Read more…

KISS your clients if you want to win, protect and grow them…

Our central tenet as a consulting firm is our focus on helping our Clients ‘Win, Protect and Grow’ their global Client/Customer Relationships. We have entered a far more transparent and competitive market, with a far greater educated audience. Consultative roles are required that transverse verticals to be successful. The competition Read more…