Data is often referred to as “the new gold” because it has immense value, just like precious metals. It can be a valuable resource for businesses and organizations when used strategically. Data can provide insights, inform decision-making, enhance customer experiences, and drive innovation. However, it’s important to handle and use Read more…
Brand creation is both an art form, and a science. Before the creative process begins, it is important that the planning and strategy stages start. AI ecosystems can play an important role in crafting the mission, vision, and values of a brand by assisting in data analysis, trend identification, and Read more…
User-Generated Content is universally considered to be the nirvana of digital marketing. This blog explains why. Why User-Generated Content Marketing is so Effective for Businesses? User-generated content has become one of the dominant players in the marketing world because of its successful result. A study says that UGC influences consumers’ Read more…
How to tackle disruptive technologies as we approach the 20’s Software is eating the world” (M. Andreessen) and “AI is the new electricity” (A. Ng) are two phrases that indicate the seismic impact technology is having on traditional business models. Blockchain, in particular has created a gateway to digital anarchy. Read more…
Is big tech and the disruption it brings a bigger threat to the world than global warming? With big data putting at risk millions of jobs worldwide, is techno-darwinism imposing the rules of nature on man made markets? And are the companies that survive the upheaval of disruption by nature Read more…
The 10 Most important questions every CEO should be asking themselves, in order to ensure their company’s survival and long- term success in the digital revolution! The digital revolution of the last 20 years has changed us, as consumers and employees. It has also created new markets and has altered Read more…
In business, a disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market-leading firms, products, and alliances. The term was defined and first analyzed by the American scholar Clayton M Christensen and his collaborators beginning in 1995, and has been Read more…
