UGC- The Nirvana of Digital Marketing

User-Generated Content is universally considered to be the nirvana of digital marketing. This blog explains why. Why User-Generated Content Marketing is so Effective for Businesses? User-generated content has become one of the dominant players in the marketing world because of its successful result. A study says that UGC influences consumers’ Read more…

Order From Anarchy-how to tackle Disruption through L.O.A.F (Leadership and Organisation in Anarchic Flux)

Software is eating the world” (M. Andreessen) and “AI is the new electricity” (A. Ng) are two phrases that indicate the seismic impact technology is having on traditional business models. Blockchain, in particular has created a gateway to digital anarchy. It’s a catalyst that creates a new and a different Read more…