Transformation Archives -

Challenger Brands Content Marketing Consultancy Disruptive Technologies

What is the fuss about Challenger brands? Are challenger brands able to transform markets and sectors?…

So, what exactly is a Challenger brand? Is it a number two brand, a small fish, aspiring to be a big fish? Is it a niche brand increasing its strength to become a new niche market leader? Or is it a brand which finds itself in an increasingly vulnerable position, Read more…

By malgorzata Szramka, 5 years5 years ago

Business Strategy Consultancy Disruptive Technologies Disruptor Marketing Thought Leadership

Thought Leadership:The New Nirvana…Social media and Thought Leadership: A Virtuous Circle for B2B marketing…

“Come as you are, as you were. As I want you to be, as a friend, as a friend. As a known enemy” Kurt Cobain Thought Leadership is the new battleground for B2B marketers fighting to differentiate their brand from the competition. By utilising new intellectual territory, a company can Read more…

By Quentin, 6 years5 years ago