The 10 Most important questions every CEO should be asking themselves, in order to ensure their company’s survival and long- term success in the digital revolution!
The digital revolution of the last 20 years has changed us, as consumers and employees. It has also created new markets and has altered the way organisations compete. As a CEO and market-facing executive responsible for your company’s strategy, how will you respond? And how will you capitalise on the opportunities created by such changes?
Understanding the potential impact of emerging technologies is a complex exercise. Disruptive technologies often stem from scientific disciplines different to those that are common currency in the sector. Moreover, market disruption may result from a convergence of several distinct technologies, each with different levels of maturity and lead times.
So……You need to ask
1.What are the potentially disruptive technologies coming your company’s way?
2. How will these impact on your current business model and future business?
3. How will industry drivers shape your market needs?
4. How will technologies combine to meet future targets for products and services?
5. Do you have the capabilities to manage your technology base strategically?
6. How can your organisation develop a consistent and coherent view of how drivers will shape your markets, and how disruptive technologies can contribute to your business in the future?
7. Do you have the right management in place to drive this necessary transformative change through your business?
8. Do you have the right internal marketing strategies and competencies to bring your employees on side with these changes?
9. Do you have a strategy for communicating these disruptive changes to the company’s other stakeholders?
10. Where does this leave your brands development for the next 10 years?
At DVC Consultants we deal with the challenges to existing business models from disruptive technologies every day. As a market leading transformative consultant we create and consult to disruptor, disrupted and challenger brands.
It is clear that Brands and their owning companies have no room for complacency, and need constantly to evolve, or risk becoming extinct. We have therefore developed L.O.A.F (Leadership and Organisation in Anarchic Flux) as a proprietary consulting process for supporting our clients in being disruptors and challengers, rather than being on the receiving end of companies more innovative.
It’s a four part process designed to identify and analyse a wide range of different perspectives, and then to recommend actions on the back of that;
1. Leadership: To provide leadership you need to learn from many different perspectives – even those you might disagree with. We are expert in a range of fields, including political analysis, branding, economics, technology and financial services.
2. Organisation: Too often companies have the information before them, but key pieces of information are missed. Sometimes this is because people with one mind-set are unable or unwilling to accept or understand what others are saying, and why. We are able to ensure that all key insights are kept in view, and synthesised and organised so they reinforce one another.
3. Anarchic To make sense of anarchy you need to analyse. There is no use in having the information to hand if it is not rigorously analysed and tested. Too often people do things on the basis of what they want to be true, rather than that which evidence suggests is true. We apply proper rigour – following Karl Popper – in analysing the challenges facing our clients.
4. Flux This needs fixing. Because we have worked in a range of industries, we know and understand how companies work, and the importance of making good ideas operate through day-to-day management structures, We are able, therefore, to support our clients in putting in place actions that will enable them to be the disruptors, not the disrupted.
Challenger and Disruptor brands succeed because they emerge from developments not properly observed by market incumbents. LOAF works because it builds on DVC’s expertise and experience in an eclectic and wide range of topics, including branding, economics, politics, government affairs consultancy and new technologies. This breadth allows us to help our clients in a number of ways:
- Disruptive Technologies blockchain has created a gateway to digital anarchy. It’s a catalyst that creates a new and a different world. It represents a technological breakthrough that can sweep into obsolescence just about every existing business model. How are you prepared for this?
- Thought Leadership Programmes that enable disruptor and challenger brands to fill a connector space between product and people. That drives disruptive creativity through a company allowing all stakeholders, to experience this through, all touchpoints.
- Stakeholder Engagement and Measurement programmes to ensure measurable and ongoing dialogue. That allows management to set metrics and KPIs for employees to deliver disruptive strategies.
- Content Marketing Systems which provide end to end software platforms for serving the right content, at the right time, to the right people.
- Advisory Services for establishing management teams and networks that are best in class from their sectors and industries. This includes helping establish Board Advisory for a Start-up.
- Brand Roll Out Ensuring the successful introduction of the new brand to market by co-ordinating all the marketing disciplines to maximise the brands release.
L.O.A.F has recently been used to create the FinTech disruptor banktotal, which is focused on bringing shariah-compliant banking to the underbanked and unbanked in Indonesia and Africa. It uses disruptive technologies including blockchain, cloud-based technology systems and biometric identification, to streamline retail banking for these emerging economies.
If you would like to discuss how we might help your business disrupt rather than be disrupted contact on meg@dvcconsultants.com
About the Author;
Quentin Anderson is Executive Chairman,
DVC Consultants and CEO and Co-Founder of BankTotal
www.dvcconsultants.com www.banktotal.org
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