“Content is king” is the motto that businesses and content marketers everywhere have adopted. While some companies have taken that phrase to heart and worked to produce high-quality, informative content, many have taken it to mean they only need to produce as much content as possible. This has resulted in a lot of low-quality, link-stuffed content littering the Internet. In turn, this trend has resulted in a lot of misinformation and even completely fake information circulating social media and news sites.
The consumer has lost trust in what they are reading. Brands and corporations, as well as governments, are fast losing credibility in their content marketing.
Blockchain, however, has come to the rescue…
Blockchain is a powerful technology that has the potential to address these and other issues in the content marketing space. Blockchain is a digital ledger that records transactions and stores them cryptographically. Once recorded, the blocks of the blockchain cannot be changed or altered; they can be made available for anyone to see, but there’s no way to change or delete a block once it has been recorded.
At DVC we utilise this technology for all our products. Our Chief Technology Consultant Justin James, an early advocate of the elusive and enigmatic Satoshi Nakamoto has been at the forefront of developing Blockchain. He believes” we are entering a far more transparent market, with a far greater educated audience. Consultative roles are required that transverse verticals to be successful”.
We provide an end-to-end software platform for serving the right content at the right time to the right people. It provides for exciting and high -resolution insights, and delivers a sustainable content marketing strategy.
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