User-Generated Content is universally considered to be the nirvana of digital marketing. This blog explains why. Why User-Generated Content Marketing is so Effective for Businesses? User-generated content has become one of the dominant players in the marketing world because of its successful result. A study says that UGC influences consumers’ Read more…
Former advisers to Gazprom, Vodafone and the World Bank, Quentin Anderson and Dr Peter Stanbury look at the investment implications of Covid -19, through their perspective as Political Economists, and devise a three step investment process. Introduction A recent article by members of the Private Equity practice at Bain Consulting Read more…
Former advisers to Syngenta and the World Bank, Quentin Anderson look at the environmental implications of Covid -19 for the Globe. It is rare that a mathematical theory makes it into the awareness of the general public. One exception, a number of years ago, was Chaos Theory. However sceptical some Read more…
Applying the Rumsfeldian Knowledge Matrix to predict the economic, socio-political, scientific and technological impacts of the Coronavirus. When asked what sort of thing was most likely to blow governments off course, Harold MacMillan, then British Prime Minister famously replied, “events, dear boy, events”. This line is particularly apposite as governments Read more…
Although the-then US Secretary of Defense was mocked at the time for his comments, we believe that he was quite right to observe that ‘There are known knowns; … We also know there are known unknowns; … But there are also unknown unknowns—the ones we don’t know we don’t know. Read more…
We are often asked at DVC what exactly a transformative consultant does for its clients? What is it you offer to Corporates, Governments, Management Teams and NGOs? Well, amongst other consultancy services, put very simply, we help clients manage for the unknown unknowns. So, What are unknown unknowns? Definition and Read more…
Muslims are amongst the fastest growing populations in the world. It is estimated that there will be 2.2 billion Muslims by 2030. This is a huge potential market, and a consumer category which will need increasing focus from brands of all types. At present, although we have seen a considerable Read more…
The Fourth Industrial Revolution (4IR) is the fourth major industrial era since the initial Industrial Revolution of the 18th century. It is characterized by a fusion of technologies that is blurring the lines between the physical, digital, and biological spheres, collectively referred to as cyber-physical systems. It is marked by emerging technology breakthroughs in a number Read more…
Twenty Years ago, when I was CEO of the WPP owned Addison Corporate Marketing, I published some research which looked at the future of corporate behaviour. Our clients included Novartis, SmithKline Beecham, BT and Nat West and we were at the forefront of digital technology (creating some of the first Read more…
“Come as you are, as you were. As I want you to be, as a friend, as a friend. As a known enemy” Kurt Cobain Thought Leadership is the new battleground for B2B marketers fighting to differentiate their brand from the competition. By utilising new intellectual territory, a company can Read more…
