Twenty Years ago, when I was CEO of the WPP owned Addison Corporate Marketing, I published some research which looked at the future of corporate behaviour. Our clients included Novartis, SmithKline Beecham, BT and Nat West and we were at the forefront of digital technology (creating some of the first Read more…
It has been writ large for a while, but yesterday the IMF nailed it. ‘The World economy is at risk of another financial crash’. According to them, global debt levels are well above those at the time of the last crash, and there is a severe risk that unregulated parts Read more…
How does a very traditional, Market leading Sharia Compliant Islamic Bank make reinvention a regular part of its business strategy? How can a conservative Management Team be motivated to embrace change, and promote discovery and imagination? How do you persuade such a management, that in not doing so, they risk Read more…
The most successful companies and brands make reinvention a regular part of their business strategies. Transformation demands an ongoing process of discovery and imagination, but how do you make this core to your business? Failure to reinvent may be terminal for your business and brand . When organisations rest on Read more…
