Brand creation is both an art form, and a science. Before the creative process begins, it is important that the planning and strategy stages start. AI ecosystems can play an important role in crafting the mission, vision, and values of a brand by assisting in data analysis, trend identification, and Read more…
“When I see something I don’t see it for what it is. I see it for what it could be. When I see something, I see how it ends” Miguel Angel Felix Gallardo, Narcos Mexico- Episode 10. I have to confess I am something of a Narcos Nut. I binged Read more…
Twenty Years ago, when I was CEO of the WPP owned Addison Corporate Marketing, I published some research which looked at the future of corporate behaviour. Our clients included Novartis, SmithKline Beecham, BT and Nat West and we were at the forefront of digital technology (creating some of the first Read more…
The Islamic phrase “Allahu Akbar”, called Takbir in Arabic simply means “Allah (GOD) is (the) greatest”. It is a core part of every Muslims daily vernacular. It is uttered incessantly by both the pious and non- pious. It is a proclamation of submission and devotion, and also performed when saying Read more…
Our central tenet as a consulting firm is our focus on helping our Clients ‘Win, Protect and Grow’ their global Client/Customer Relationships. We have entered a far more transparent and competitive market, with a far greater educated audience. Consultative roles are required that transverse verticals to be successful. The competition Read more…
It has been writ large for a while, but yesterday the IMF nailed it. ‘The World economy is at risk of another financial crash’. According to them, global debt levels are well above those at the time of the last crash, and there is a severe risk that unregulated parts Read more…
