Thought Leadership is clearly a different type of growth business strategy for corporations. Our consultancy creates a Thought Leadership programme which is at the core of the marketing strategy and make reinvention regular part of your bussiness..Our Senior Management team has been at the forefront of developing global Thought Leadership plans for both governments and corporates for the last 25 years. It is this expertise in content marketing, we offer our clients.
“Come as you are, as you were. As I want you to be, as a friend, as a friend. As a known enemy” Kurt Cobain Thought Leadership is the new battleground for B2B marketers fighting to differentiate their brand from the competition. By utilising new intellectual territory, a company can Read more…
The Islamic phrase “Allahu Akbar”, called Takbir in Arabic simply means “Allah (GOD) is (the) greatest”. It is a core part of every Muslims daily vernacular. It is uttered incessantly by both the pious and non- pious. It is a proclamation of submission and devotion, and also performed when saying Read more…
Our central tenet as a consulting firm is our focus on helping our Clients ‘Win, Protect and Grow’ their global Client/Customer Relationships. We have entered a far more transparent and competitive market, with a far greater educated audience. Consultative roles are required that transverse verticals to be successful. The competition Read more…
Way back in the midst of time, 1995 to be exact I was asked to set up a start up company for WPP Group. Under the umbrella of their branding giant, Sampson Tyrell Enterprise…the first names were soon to be dropped, I started Sampson Tyrell Corporate Marketing. With a great Read more…
In most commercial businesses new business is vital to sustained growth, longevity and success. Central to any management team is the New Business or Marketing Director…Often supported by a large team, it is their responsibility to bring in the new clients and revenue…they have annual targets and the pressure to Read more…
Anyone focused on client relationships and the revenue that might represent needs to keep this top of mind. Remember, everyday your client is being called by someone else, desperate for that clients business. And if you aren’t monitoring that relationship appropriately that important client just might go! As a management Read more…
The legendary music impresario, Quincy Jones, has said this piece of advice from his bandmate at the time, Count Basie, was one of the best pieces he ever received. A man who started out playing trumpet for bandleader Lionel Hampton, who went on to orchestrate for Sinatra, produce Michael Jackson Read more…
The most successful companies and brands make reinvention a regular part of their business strategies. Transformation demands an ongoing process of discovery and imagination, but how do you make this core to your business? Failure to reinvent may be terminal for your business and brand . When organisations rest on Read more…
Around 30 million PowerPoint presentations are created each day. A staggering number. But is the much maligned and misused presentation platform adding value or harming people’s perception of you and your brand? According to new research conducted by the research team at Harvard University it is. Their results seem to Read more…
