Way back in the midst of time, 1995 to be exact I was asked to set up a start up company for WPP Group. Under the umbrella of their branding giant, Sampson Tyrell Enterprise…the first names were soon to be dropped, I started Sampson Tyrell Corporate Marketing. With a great Read more…
In most commercial businesses new business is vital to sustained growth, longevity and success. Central to any management team is the New Business or Marketing Director…Often supported by a large team, it is their responsibility to bring in the new clients and revenue…they have annual targets and the pressure to Read more…
Anyone focused on client relationships and the revenue that might represent needs to keep this top of mind. Remember, everyday your client is being called by someone else, desperate for that clients business. And if you aren’t monitoring that relationship appropriately that important client just might go! As a management Read more…
“Content is king” is the motto that businesses and content marketers everywhere have adopted. While some companies have taken that phrase to heart and worked to produce high-quality, informative content, many have taken it to mean they only need to produce as much content as possible. This has resulted in Read more…
The legendary music impresario, Quincy Jones, has said this piece of advice from his bandmate at the time, Count Basie, was one of the best pieces he ever received. A man who started out playing trumpet for bandleader Lionel Hampton, who went on to orchestrate for Sinatra, produce Michael Jackson Read more…
The most successful companies and brands make reinvention a regular part of their business strategies. Transformation demands an ongoing process of discovery and imagination, but how do you make this core to your business? Failure to reinvent may be terminal for your business and brand . When organisations rest on Read more…
Around 30 million PowerPoint presentations are created each day. A staggering number. But is the much maligned and misused presentation platform adding value or harming people’s perception of you and your brand? According to new research conducted by the research team at Harvard University it is. Their results seem to Read more…
